Tuesday, July 14, 2009

Lemon Icecream

Amul had this policy of one new flavour a week or something like that*, so you'd think you've tasted all the possible ice creams flavours by now huh? Ever tasted Lemon Ice cream? Not me. Heck I can't even remember ever seeing that falvour available at that Gellato place in Indranagar or Corner house or even Naturals**.

And it seems to the a common flavour, in the Vanilla bracket, in Germany. It is called Zitrone Eis i.e. (Lemon Ice cream). And what is my sample space huh? Oh well not that scientific, but I've been tracking the menu on the Eis Van for the past couple of weeks. Each day the Eis Man plays around with the menu, but Lemon, Strawberry and Vanilla don't change. So
  1. a lot of people buy the three falvors i.e. it moves fast or
  2. they make too much of it, and hence the sale price is low, but the profit margins are high or
  3. old stock, never moves so he has a lot of it which he is trying to dump or
  4. it is the personal favorite of the Eis man
And the Gellato shops which are all over the place. You know - that stumble and you'll find one saying - yeah that applies to these Gellato shops. Every second shop in the city seems to be selling icecream.

Even there I seem to find this Zitarone Eis staring down at me from the menu, and the it does look like it sells, so maybe the Eis Man is not an exception.

The taste is quite interesting - lemony, a bit bitter etc and I wonder why it doesn't sell in India? Maybe the focus group didn't like it or something, but in anycase hese Ice cream companies have denied us the Lime Ice for way too long! I even got the mandatory corny name for it - Thanda Sherbath, just in case Amul, Kwality walls, Arun Ice cream are listening ;)


*Unverified hearsay.
**All references to Bangalore


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